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Writing and producing for television and film /

Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior C...

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Détails bibliographiques
Auteurs principaux: De Fossard, Esta, Riber, John (Auteur)
Format: Printed Book
Langue:English
Édition:2nd edition.
Collection:Communication for behavior change ; v. 2.
Sujets:

University of Calicut

Informations d'exemplaires de University of Calicut
Cote: 791.43 FOS/W
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