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Media effects /
"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the differe...
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
Thousand Oaks, Calif. :
SAGE Publications,
c2012.
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| Soggetti: |
Sommario:
- Why study media effects?
- Defining key ideas
- What is a media effect?
- Media influence
- Theories of media effects
- Physiological effects
- Cognitive effects
- Belief effects
- Attitude effects
- Affective effects
- Behavioral effects
- Macro-level effects on the public
- Macro-level effects on institutions
- Macro-level effects on society, culture, and mass media
- Cautions
- Springboard.