Media effects /

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"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the differe...

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Bibliographic Details
Main Author: Potter, W. James
Format: Printed Book
Language:English
Published: Thousand Oaks, Calif. : SAGE Publications, c2012.
Subjects:
Mass media > Influence.
Mass media > Social aspects.
Mass media > Physiological aspects.
Mass media > Psychological aspects.
Table of Contents:
  • Why study media effects?
  • Defining key ideas
  • What is a media effect?
  • Media influence
  • Theories of media effects
  • Physiological effects
  • Cognitive effects
  • Belief effects
  • Attitude effects
  • Affective effects
  • Behavioral effects
  • Macro-level effects on the public
  • Macro-level effects on institutions
  • Macro-level effects on society, culture, and mass media
  • Cautions
  • Springboard.

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