Building brand value: five steps to building powerful brands

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Bibliographic Details
Main Author: Parameswaran, MG
Format: Printed Book
Language:English
Published: New Delhi: Tata McGraw Hill , 2006.
Subjects:
Building brand value
Brand measurement

University of Calicut

Holdings details from University of Calicut
Call Number: 658.827PAR/W
Copy Live Status Unavailable

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