APA Edition Citation

Parameswaran, M. (2006). Building brand value: Five steps to building powerful brands. Tata McGraw Hill.

Chicago Edition Citation

Parameswaran, MG. Building Brand Value: Five Steps to Building Powerful Brands. New Delhi: Tata McGraw Hill, 2006.

MLA Edition Citation

Parameswaran, MG. Building Brand Value: Five Steps to Building Powerful Brands. Tata McGraw Hill, 2006.

Warning: These citations may not always be 100% accurate.