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Nontraditional media in marketing and advertising /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Subjects: |
Table of Contents:
- Defining nontraditioinal media
- Marketing and advertising planning for nontraditional media
- Guerrilla marketing
- The nontraditional use of traditional media vehicles
- Nontraditional media
- Electronic media
- Social media
- Mobile media
- Out-of-home and transit
- Direct marketing and sales promotion
- The most unusual of all are often the most memorable
- Glossary
- Bibliography
- Index
- About the author.