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01493cam a2200241 i 4500 |
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120816t2014 caua b 001 0 eng |
| 010 |
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|a 2012031250
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| 020 |
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|a 9781412997614 (pbk. : alk. paper)
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| 042 |
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|a pcc
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| 082 |
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|a 658.8/7
|2 23
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| 100 |
1 |
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|a Blakeman, Robyn,
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| 245 |
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|a Nontraditional media in marketing and advertising /
|c Robyn Blakeman, University of Tennessee at Knoxville.
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| 300 |
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|a vii, 255 pages :
|b illustrations ;
|c 23 cm
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
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|a Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author.
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| 650 |
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|a Marketing.
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| 650 |
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|a Advertising.
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| 650 |
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|a Alternative mass media.
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| 942 |
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|c BK
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| 906 |
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|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
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| 955 |
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|b xj13 2012-08-16
|c xj13 2012-08-16
|a rf08 2012-08-17 (telework) reviewed, to xj13 for subj.
|a xd13 2012-08-21 changed title and copyrighy year per publisher
|a xn09 2013-05-22 1 copy rec'd., to CIP ver.
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| 999 |
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|c 150455
|d 150455
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| 952 |
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|d 2016-01-14
|i 2930
|l 0
|o 658.87 BLA/N
|p MCJ2930
|r 2016-01-14
|w 2016-01-14
|y BK
|