Nontraditional media in marketing and advertising /

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Bibliographic Details
Main Author: Blakeman, Robyn
Format: Printed Book
Language:English
Subjects:
Marketing.
Advertising.
Alternative mass media.
Description
Physical Description:vii, 255 pages : illustrations ; 23 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781412997614 (pbk. : alk. paper)

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