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01123cam a2200301 a 4500 |
| 008 |
111128s2013 caua b 001 0 eng |
| 010 |
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|a 2011048277
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| 020 |
|
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|a 9781412987707 (pbk.)
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| 020 |
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|a 1412987709 (pbk.)
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| 035 |
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|a (OCoLC)ocn765486173
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| 042 |
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|a pcc
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| 082 |
0 |
0 |
|a 659
|2 23
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| 245 |
0 |
0 |
|a Public communication campaigns /
|c editors, Ronald E. Rice, Charles K. Atkin.
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| 250 |
|
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|a 4th ed.
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| 260 |
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|a Thousand Oaks, Calif. :
|b SAGE,
|c c2013.
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| 300 |
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|a xiii, 376 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Publicity.
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| 650 |
|
0 |
|a Advertising, Public service.
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| 650 |
|
0 |
|a Public relations.
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| 650 |
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0 |
|a Advocacy advertising.
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| 700 |
1 |
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|a Rice, Ronald E.
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| 700 |
1 |
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|a Atkin, Charles K.
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| 942 |
|
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|c BK
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| 906 |
|
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|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
|
| 955 |
|
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|b xj15 2011-11-28
|i xj15 2011-11-28
|a xj15 2011-11-28 to Dewey
|a xn05 2012-04-27 1 copy rec'd., to CIP ver.
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| 999 |
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|c 150446
|d 150446
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| 952 |
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|1 0
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|6 659_000000000000000_RIC_P
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|a MCJ
|b MCJ
|c ST1
|d 2015-12-09
|i 2866
|l 0
|o 659 RIC/P
|p MCJ2866
|r 2015-12-09
|w 2018-08-08
|y BK
|