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Darwin's brands : adapting for success /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi, India ; Thousand Oaks, Calif. :
SAGE,
2012.
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| Subjects: |
Table of Contents:
- Acknowledgements
- Introduction
- Consumer goods
- Thums up : a thundering success
- Cadbury's dairy milk chocolate : the real taste of life
- Saffola : heart ok please!
- Maggi : 25 years in 2 minutes
- Amul : the taste of India
- Lifebuoy : where there's lifebuoy, there's health
- Home and durables
- Titan : the times they are a-changin
- Asian paints : the colours of happiness
- Hero Honda : zero to world leadership in 60 months
- Maruti : the long and winding road
- Media
- Femina : a matter of substance
- Services
- Airtel : if only we talk to each other.