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01736cam a2200301 a 4500 |
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111123s2012 ii a b 000 0 eng |
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|a 2011048334
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|a 9788132107156 (paper back)
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|a 8132107152 (paper back)
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| 035 |
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|a (OCoLC)ocn758395121
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|a pcc
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|a a-ii---
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|a 658.8/27
|2 23
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|a Halve, Anand Bhaskar,
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1 |
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|a Darwin's brands :
|b adapting for success /
|c Anand Halve.
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| 260 |
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|a New Delhi, India ;
|a Thousand Oaks, Calif. :
|b SAGE,
|c 2012.
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| 300 |
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|a xvii, 168 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references.
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|a Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.
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| 650 |
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|a Brand name products
|z India.
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| 650 |
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0 |
|a Branding (Marketing)
|z India.
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| 650 |
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|a Consumers' preferences
|z India.
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| 942 |
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|c BK
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| 651 |
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0 |
|a India
|x Economic conditions
|y 1991-
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| 906 |
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|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
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| 955 |
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|b xj13 2011-11-23
|c xj13 2011-11-23
|a xn04 2012-04-02 1 copy rec'd., to CIP ver.
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| 999 |
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|c 150378
|d 150378
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| 952 |
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|0 0
|1 0
|4 0
|6 658_800000000000000_27_HAL_D
|7 0
|9 160724
|a MCJ
|b MCJ
|c ST1
|d 2015-10-05
|i 3002
|l 1
|o 658.8/27 HAL/D
|p MCJ3002
|r 2015-12-02
|s 2015-12-02
|w 2015-10-05
|y BK
|