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02001cam a2200253 i 4500 |
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120719t20132013caua b 001 0 eng |
| 010 |
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|a 2012026844
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| 020 |
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|a 9781452203638 (pbk.)
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| 042 |
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|a pcc
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| 082 |
0 |
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|a 659.1
|2 23
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| 100 |
1 |
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|a Altstiel, Tom.
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| 245 |
1 |
0 |
|a Advertising creative :
|b strategy, copy, design /
|c Tom Altstiel, PKA Marketing, Jean Grow, Marquette University.
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| 250 |
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|a 3rd edition.
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| 260 |
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|a New Delhi:
|b Sage,
|c 2013.
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| 300 |
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|a xxii, 420 pages :
|b illustrations (some color) ;
|c 28 cm
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| 504 |
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|a Includes bibliographical references (p. 395-410) and index.
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| 505 |
0 |
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|a Copy, design, and creativity : the nature of our business -- Strategy and branding : putting a face on a product -- Legal and ethical issues : doing the right thing -- Issues : the times they are a-changin? -- International advertising : it's a global marketplace -- Concepting : what's the big idea? -- Design : worth a thousand words -- Campaigns : synergy and integration -- Headlines and taglines : first get their attention -- Body copy : writing for readers -- Print : writing for reading -- Radio and television : interruptions that sell -- Digital : second screen, third screen and beyond -- Social marketing : creating communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of the box -- Business-to-business : selling along the supply chain -- Survival guide : landing your first job and thriving -- Exercises -- Notes -- Appendix.
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| 650 |
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0 |
|a Advertising.
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| 700 |
1 |
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|a Grow, Jean.
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| 942 |
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|c BK
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| 906 |
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|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
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| 955 |
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|b xj13 2012-07-19
|c xj13 2012-07-19
|a xd13 2012-08-02 (telework) changed copyright year per publisher
|a xn08 2013-07-19 1 copy rec'd., to CIP ver.
|a rl00 2013-07-26 to SMA
|a rl02 2013-09-18 discard copy 3
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| 999 |
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|c 150352
|d 150352
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| 952 |
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|0 0
|1 0
|4 0
|6 659_100000000000000_ALT_A
|7 0
|9 160696
|a MCJ
|b MCJ
|c ST1
|d 2015-09-22
|i 3021
|l 0
|o 659.1 ALT/A
|p MCJ3021
|r 2017-09-13
|w 2015-09-22
|y BK
|