Planning for power advertising : a user's manual for students and practitioners /

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Bibliographic Details
Main Author: Halve, Anand Bhaskar
Format: Printed Book
Language:English
Published: New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005.
Subjects:
Advertising.
Advertising > India.
Online Access:http://www.loc.gov/catdir/toc/ecip0515/2005019506.html
http://www.loc.gov/catdir/enhancements/fy0658/2005019506-d.html
Description
Physical Description:260 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. [253]) and index.
ISBN:8178295490 (India : pbk)
0761933549 (U.S. : pbk)

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