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Advertising theory /
| Other Authors: | , |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New York :
Routledge,
2012.
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| Series: | Routledge communication series.
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| Subjects: | |
| Online Access: | Full text |
Table of Contents:
- Perspectives on advertising and advertising theory
- What does "theories of advertising" mean? / by Esther Thorson and Shelly Rodgers
- Coloring outside the lines : suggestions for making advertising theory more meaningful / by Ronald J. Faber, Brittany R. L. Duff, and Xiaoli Nan
- Agency practitioners? : theories about advertising / by Gergely Nyilasy and Leonard N. Reid
- Psychological processes in response to advertisements
- The elaboration likelihood model : a thirty-year review / by David W. Schumann, Michael Kotowski, Ho-Young (Anthony) Ahn, and Curtis P. Haugtvedt
- The role of emotion in processing advertising / by Larry Percy
- Theories of emotion and affect in marketing communications / by Jon D. Morris
- Psychological and psychophysiological theories of advertising / by Paul Bolls, Kevin Wise, and Sam Bradley
- Involvement / by Eric Haley
- Specific audiences
- A theory of advertising to children / by Russell Laczniak and Les Carlson
- Theory advancement in international advertising : drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro Okazaki
- How advertising works within a cultural context : theories and framework informing the process / by Carrie La Ferle and Wei-Na Lee
- The reflexive game : how target and agent persuasion knowledge influence advertising persuasion / by Michelle R. Nelson and Chang Dae Ham
- Different types of advertising messages
- Creativity and ad theory / by Sheila L. Sasser and Scott Koslow
- Creativity and risk theories of advertising by douglas c. west, university of london
- A rhetorical theory of the advertisement / by Edward F. McQuarrie and Barbara J. Phillips
- Narrative advertisements and narrative processing / by ChingChing Chang
- Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps
- Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages and complexity / by Kim Bartel Sheehan
- Theory building for online health product advertising / by Jisu Huh and Wonsun Shin
- Political advertising / by Marjolein Moorman and Peter Neijens
- Media and media devices
- Media analysis and decision-making / by Hugh M. Cannon
- Managing non-traditional advertising : a message processing framework / by Rick T. Wilson and Brian D. Till
- Role of technology in online persuasion : a main model perspective / by S. Shyam Sundar, Qian Xu and Xue Dou
- Lessons learned for teaching mobile advertising : critical review and future directions / by Shintaro Okazaki
- In-game advertising and advergames : a critical review of the past decade?s research / by Seounmi Youn and Mira Lee
- Social media and advertising theory / by Harshavardhan Gangadharbatla
- Organizations
- Toward a social ecology of advertising / by Christine Wright-Isak
- Brand concepts and advertising / by Dean M. Krugman and Jameson L. Hayes
- I know it when i see it : the definability and consequences of perceived fit in corporate social responsibility initiatives / by Amanda B. Bower and Stacy Landreth Grau
- Contexts of advertising
- Ethics and advertising theory / by Minette E. Drumwright
- Theory and law / by Jef Richards
- Four theories of how imc works / by Sandra Moriarty and Don Schultz
- Theories about health and advertising / by Joyce M. Wolburg
- The future of advertising theories
- Human barriers to using theory and research on responses to advertising messages / by Ivan L. Preston
- Toward theories of advertising : where do we go from here? / by Marla B. Royne
- Advancing advertising theories and scholarship / by Hairong Li
- Adventures in misplaced theories / by Herbert Jack Rotfeld
- Imc, advertising research, and the advertising discipline / by Patricia B. Rose.