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Advertising theory /
| Andre forfattere: | , |
|---|---|
| Format: | Printed Book |
| Sprog: | English |
| Udgivet: |
New York :
Routledge,
2012.
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| Serier: | Routledge communication series.
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| Fag: | |
| Online adgang: | Full text |
| Emne beskrivelse: | SHELLY RODGERS is Associate Professor of Strategic Communication at the Missouri School of Journalism. Her research focuses on advertising, health communication, and new technology. She is Past President of the American Academy of Advertising. ESTHER THORSON is Associate Dean for Graduate Studies and Research and Director of Research for the Donald W. Reynolds Journalism Institute. She has more than 100 publications on advertising, media economics, and health communication. She is a Fellow of the American Academy of Advertising. |
|---|---|
| Fysisk beskrivelse: | xxix, 614 p. : ill. ; 24 cm. |
| Bibliografi: | Includes bibliographical references and index. |
| ISBN: | 9780415886611 (hbk) 0415886619 (hbk) 9780415886628 (pbk) 0415886627 (pbk) 9780203149546 0203149548 |