Rodgers, S., & Thorson, E. (2012). Advertising theory. Routledge.
Chicago Edition CitationRodgers, Shelly, and Esther Thorson. Advertising Theory. New York: Routledge, 2012.
MLA Edition CitationRodgers, Shelly, and Esther Thorson. Advertising Theory. Routledge, 2012.
Warning: These citations may not always be 100% accurate.