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Table of Contents:
- Introduction / Robin L. Nabi and Mary Beth Oliver
- Conceptual and methodological issues. A retrospective and prospective look at media effects / Jennings Bryant and Dolf Zillmann
- Conceptualizing the audience / W. James Potter
- Quantitative methods and causal inference in media effects research / Itzhak Yanovitzky and Kathryn Greene
- Qualitative methods / Thomas R. Lindlof
- Society, politics, and culture. Cultivation analysis and media effects / Michael Morgan
- Framing and agenda setting / Dhavan V. Shah ... [et al.]
- The influence of presumed media influence : origins and implications of the third-person perception / Nurit Tal-Or, Yariv Tsfati, and Albert C. Gunther
- News and politics / Vincent Price and Lauren Feldman
- Media effects and cultural studies : a contentious relationship / Toby Miller
- Message selection and processing. Uses and gratifications : an evolving perspective of media effects / Alan M. Rubin
- Entertainment / Mary Beth Oliver
- Current research in media priming / David R. Roskos-Ewoldsen and Beverly Roskos-Ewoldsen
- The limited capacity model of motivated mediated message processing / Annie Lang
- Emotion and media effects / Robin L. Nabi
- Mediated relationships and media effects : parasocial interaction and identification / Jonathan Cohen
- Individual differences in media effects / Marina Krcmar
- Media use and the social environment / Daniel G. McDonald
- Persuasion and learning. Theories of persuasion / Daniel J. O'Keefe
- Social cognitive theory and media effects / Frank Pajares... [et al.]
- - Emerging issues in advertising research / L.J. Shrum, Tina M. Lowery, and Yuping Liu
- Media effects and population health / K. Viswanath, Sherrie Flynt Wallington, and Kelly D. Blake
- Educational television / Marie-Louise Mares
- Media literacy / W. James Potter and Sahara Byrne
- Content and audiences. Violent media effects / Brad J. Bushman, L. Rowell Huesmann, and Jodi L. Whitaker
- Racial/ethnic stereotyping and the media / Dana E. Mastro
- Media and the body / Kristen Harrison
- Media and sexuality / Jane D. Brown
- Perceptions of media realism and reality TV / Alice E. Hall
- The effects of viewing televised sports / Arthur A. Raney
- Digital games / Peter Vorderer and Ute Ritterfeld
- Children and adolescents : distinctive audiences of media content / Barbara J. Wilson and Kristin L. Drogos
- Medium issues. Diffusion of innovations : theoretical extensions / Ronald E. Rice
- Displacement effects / Jennings Bryant and Wes Fondren
- Medium theory : an alternative to the dominant paradigm of media effects / Joshua Meyrowitz
- The evolution of media system dependency theory / Sandra J. Ball-Rokeach and Joo-Young Jung
- Media effects 2.0 : social and psychological effects of communication technologies / S. Shyam Sundar
- The study of media effects in the era of Internet communication / Miriam J. Metzger.