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Media writing: print, broadcast, and public relations /
| Main Author: | |
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| Other Authors: | , |
| Format: | Printed Book |
| Language: | English |
| Published: |
New York :
Routledge,
2012.
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| Edition: | 4th ed. |
| Subjects: |
Table of Contents:
- Preface: introduction to mediawriting
- Communication theory and news values
- Getting started: in the beginning is the lead
- Legal considerations in media writing
- Ethical decisions in writing and reporting
- Basics of writing and editing
- Basic news stories
- Interviewing: gathering information from people
- Research in communication
- Using quotations and sources in news stories
- Features: alternatives story types
- Preparing broadcast copy
- Reporting for radio and television
- Writing and reporting in the new New media
- Writing news releases
- Writing for organizational media
- Advocacy and speechwriting
- Advertising copywriting
- Afterword: communication, the future, and you.