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| LEADER |
01093cam a2200301 a 4500 |
| 010 |
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|a 2010308679
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| 020 |
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|a 9780670084067
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|a 0670084069
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| 025 |
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|a I-E-2010-308679; 82-92
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| 035 |
|
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|a (OCoLC)ocn660010925
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| 035 |
|
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|a (OCoLC)660010925
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| 042 |
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|a lccopycat
|a lcode
|
| 043 |
|
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|a a-ii---
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| 082 |
0 |
4 |
|a 659.2
|2 22
|
| 100 |
1 |
|
|a Witzel, Morgen.
|
| 245 |
1 |
0 |
|a Tata :
|b the evolution of a corporate brand /
|c Morgen Witzel ; foreword by Ram Charan.
|
| 260 |
|
|
|a New Delhi :
|b Penguin Portfolio,
|c 2010.
|
| 300 |
|
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|a xvii, 222 p. :
|b ill. ;
|c 24 cm.
|
| 650 |
|
0 |
|a Corporate image
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Creative ability in business
|
| 942 |
|
|
|2 ddc
|c BK
|
| 504 |
|
|
|a Includes bibliographical references (p. 206-210) and index.
|
| 610 |
2 |
0 |
|a Tata Group
|x Public relations.
|
| 906 |
|
|
|a 7
|b cbc
|c copycat
|d 3
|e ncip
|f 20
|g y-gencatlg
|
| 955 |
|
|
|b wd31 2010-11-03
|i wd34 2010-12-04 to ASME
|
| 999 |
|
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|c 149661
|d 149661
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| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_200000000000000_WIT_T
|7 0
|9 159918
|a MCJ
|b MCJ
|c REF
|d 2012-04-03
|i 2572
|l 0
|o 659.2 WIT/T
|p MCJ2572
|r 2014-06-21
|w 2014-06-21
|y REF
|