Tata : the evolution of a corporate brand /

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Bibliographic Details
Main Author: Witzel, Morgen
Format: Printed Book
Published: New Delhi : Penguin Portfolio, 2010.
Subjects:
Tata Group > Public relations.
Corporate image
Branding (Marketing)
Creative ability in business
Description
Physical Description:xvii, 222 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. 206-210) and index.
ISBN:9780670084067
0670084069

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