APA Alıntı

Duncan, T. (2002). IMC Using advertising and promotion to build brands. McGraw-Hill.

Chicago Stili Alıntı

Duncan, Tom. IMC Using Advertising and Promotion to Build Brands. Boston: McGraw-Hill, 2002.

MLA Alıntı

Duncan, Tom. IMC Using Advertising and Promotion to Build Brands. McGraw-Hill, 2002.