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|a 9788132106296
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|a 659.2
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|a Vilanilam, JV
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| 245 |
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|a Public relations in India
|b new tasks and responsbilities
|c by J.V.Vilanilam
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| 260 |
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|a New Delhi:
|b Sage,
|c 2011.
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| 300 |
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|a 291p.:
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| 500 |
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|a Public Relations in India is a review of the history of Public Relations (PR) in the world and India and an in-depth critical analysis of the value of PR as an essential feature of the management function. The key focus of this book is what PR means for India and other developing countries in the 21st century. Building a case for citizen-centric public relations, the author argues that in India, PR must be viewed as a development tool geared towards socioeconomic progress. This argument is backed by case studies and practical examples of PR writing, PR concepts applicable to India and the latest techniques and gadgets used in PR practice.
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| 500 |
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|a About the author (2011) John V Vilanilam is the former Head of the Department of Communication and Journalism, University of Kerala, Trivandrum where he also served as the Vice-Chancellor between 1992 and 1996. He is an expert in the field of Development and Development Communication, having authored numerous books including titles such as Reporting a Revolution: The Iranian Revolution and the NIICODebate (1989), Science Communication and Development (1993), MoreEffective Communication: A Manual for Professionals (2000), Advertising Basics (2004) and Mass Communication in India: A Sociological Perspective (2005). Dr Vilanilam is an extremely prolific writer and has published articles in renowned journals such as Journalism Quarterly, Journal of Communication, Media Asia, Communicator, Media Culture, and Society, Gazette (Amsterdam) and several front-ranking newspapers and professional journals
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