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Mass communication in India
| Autor principal: | |
|---|---|
| Formato: | Printed Book |
| Idioma: | English |
| Publicado em: |
Mumbai:
Jaico,
2011. 1981. 2015
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| Assuntos: | |
| Acesso em linha: | VIEW TEXT CONTENT View About the author |
Sumário:
- 1. Introduction to communication theory 2. Mass media 3. Radio 4. Television 5. Cinema 6. Advertising 7. Public relations 8. Book publishing 9. Folk and traditional media 10. Group media 11. Psychology and sociology of media audiences 12. Uses and effects