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Mass communication in India
| 1. autor: | |
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| Format: | Printed Book |
| Język: | English |
| Wydane: |
Mumbai:
Jaico,
2011. 1981. 2015
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| Hasła przedmiotowe: | |
| Dostęp online: | VIEW TEXT CONTENT View About the author |
Spis treści:
- 1. Introduction to communication theory 2. Mass media 3. Radio 4. Television 5. Cinema 6. Advertising 7. Public relations 8. Book publishing 9. Folk and traditional media 10. Group media 11. Psychology and sociology of media audiences 12. Uses and effects