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Mass communication in India
| Autor Principal: | |
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| Formato: | Printed Book |
| Idioma: | English |
| Publicado: |
Mumbai:
Jaico,
2011. 1981. 2015
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| Subjects: | |
| Acceso en liña: | VIEW TEXT CONTENT View About the author |
Table of Contents:
- 1. Introduction to communication theory 2. Mass media 3. Radio 4. Television 5. Cinema 6. Advertising 7. Public relations 8. Book publishing 9. Folk and traditional media 10. Group media 11. Psychology and sociology of media audiences 12. Uses and effects