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Mass communication in India
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| Format: | Printed Book |
| Sprache: | English |
| Veröffentlicht: |
Mumbai:
Jaico,
2011. 1981. 2015
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| Schlagworte: | |
| Online Zugang: | VIEW TEXT CONTENT View About the author |
Inhaltsangabe:
- 1. Introduction to communication theory 2. Mass media 3. Radio 4. Television 5. Cinema 6. Advertising 7. Public relations 8. Book publishing 9. Folk and traditional media 10. Group media 11. Psychology and sociology of media audiences 12. Uses and effects