The media handbook : a complete guide to advertising media selection, planning, research, and buying /

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Bibliografske podrobnosti
Glavni avtor: Katz, Helen E.
Format: Printed Book
Izdano: Mahwah, N.J. : Lawrence Erlbaum, 2003.
Izdaja:2nd ed.
Serija:LEA's communication series
Teme:
Advertising media planning.
Mass media and business.
Marketing channels.
Online dostop:Publisher description

Internet

Publisher description

University of Calicut

Podrobnosti zaloge University of Calicut
Signatura: 659 KAT/M
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