The media handbook : a complete guide to advertising media selection, planning, research, and buying /

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Sonraí Bibleagrafaíochta
Príomhúdar: Katz, Helen E.
Formáid: Printed Book
Foilsithe: Mahwah, N.J. : Lawrence Erlbaum, 2003.
Eagrán:2nd ed.
Sraith:LEA's communication series
Ábhair:
Advertising media planning.
Mass media and business.
Marketing channels.
Rochtain Ar Líne:Publisher description

Idirlíon

Publisher description

University of Calicut

Sonraí sealbhúcháin ó University of Calicut
Gairmuimhir: 659 KAT/M
Cóip Live Status Unavailable

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