The media handbook : a complete guide to advertising media selection, planning, research, and buying /

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Manylion Llyfryddiaeth
Prif Awdur: Katz, Helen E.
Fformat: Printed Book
Cyhoeddwyd: Mahwah, N.J. : Lawrence Erlbaum, 2003.
Rhifyn:2nd ed.
Cyfres:LEA's communication series
Pynciau:
Advertising media planning.
Mass media and business.
Marketing channels.
Mynediad Ar-lein:Publisher description

Rhyngrwyd

Publisher description

University of Calicut

Manylion daliadau o University of Calicut
Rhif Galw: 659 KAT/M
Copi Nid yw'r Statws Byw ar Gael

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