The media handbook : a complete guide to advertising media selection, planning, research, and buying /

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Dettagli Bibliografici
Autore principale: Katz, Helen E.
Natura: Printed Book
Pubblicazione: Mahwah, N.J. : Lawrence Erlbaum, 2003.
Edizione:2nd ed.
Serie:LEA's communication series
Soggetti:
Advertising media planning.
Mass media and business.
Marketing channels.
Accesso online:Publisher description
Search Result 1
The media handbook : a complete guide to advertising media selection, planning, research, and buying /
di Katz, Helen E.
Pubblicazione 2019
Printed Book
Search Result 2
Media handbook : a complete guide to advertising media selection, planning, research, and buying
di Katz, Helen E.
Pubblicazione 2010
Printed Book
Search Result 3
The media handbook : a complete guide to advertising media selection, planning, research, and buying /
di Katz, Helen E.
Pubblicazione 2003
Testo
Printed Book
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