The media handbook : a complete guide to advertising media selection, planning, research, and buying /

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Bibliographische Detailangaben
1. Verfasser: Katz, Helen E.
Format: Printed Book
Veröffentlicht: Mahwah, N.J. : Lawrence Erlbaum, 2003.
Ausgabe:2nd ed.
Schriftenreihe:LEA's communication series
Schlagworte:
Advertising media planning.
Mass media and business.
Marketing channels.
Online Zugang:Publisher description
Search Result 1
The media handbook : a complete guide to advertising media selection, planning, research, and buying /
von Katz, Helen E.
Veröffentlicht 2019
Printed Book
Search Result 2
Media handbook : a complete guide to advertising media selection, planning, research, and buying
von Katz, Helen E.
Veröffentlicht 2010
Printed Book
Search Result 3
The media handbook : a complete guide to advertising media selection, planning, research, and buying /
von Katz, Helen E.
Veröffentlicht 2003
Volltext
Printed Book
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