The media handbook : a complete guide to advertising media selection, planning, research, and buying /

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Podrobná bibliografie
Hlavní autor: Katz, Helen E.
Médium: Printed Book
Vydáno: Mahwah, N.J. : Lawrence Erlbaum, 2003.
Vydání:2nd ed.
Edice:LEA's communication series
Témata:
Advertising media planning.
Mass media and business.
Marketing channels.
On-line přístup:Publisher description
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The media handbook : a complete guide to advertising media selection, planning, research, and buying /
Autor Katz, Helen E.
Vydáno 2019
Printed Book
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Media handbook : a complete guide to advertising media selection, planning, research, and buying
Autor Katz, Helen E.
Vydáno 2010
Printed Book
Search Result 3
The media handbook : a complete guide to advertising media selection, planning, research, and buying /
Autor Katz, Helen E.
Vydáno 2003
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