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The media handbook : a complete guide to advertising media selection, planning, research, and buying /

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Sonraí Bibleagrafaíochta
Príomhúdar:	Katz, Helen E.
Formáid:	Printed Book
Foilsithe:	Mahwah, N.J. : Lawrence Erlbaum, 2003.
Eagrán:	2nd ed.
Sraith:	LEA's communication series
Ábhair:	Advertising media planning. Mass media and business. Marketing channels.
Rochtain Ar Líne:	Publisher description

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