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The media handbook : a complete guide to advertising media selection, planning, research, and buying /

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Xehetasun bibliografikoak
Egile nagusia:	Katz, Helen E.
Formatua:	Printed Book
Argitaratua:	Mahwah, N.J. : Lawrence Erlbaum, 2003.
Edizioa:	2nd ed.
Saila:	LEA's communication series
Gaiak:	Advertising media planning. Mass media and business. Marketing channels.
Sarrera elektronikoa:	Publisher description

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