The media handbook : a complete guide to advertising media selection, planning, research, and buying /

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Detalles Bibliográficos
Autor Principal: Katz, Helen E.
Formato: Printed Book
Publicado: Mahwah, N.J. : Lawrence Erlbaum, 2003.
Edición:2nd ed.
Series:LEA's communication series
Subjects:
Advertising media planning.
Mass media and business.
Marketing channels.
Acceso en liña:Publisher description

Internet

Publisher description

University of Calicut

Detalle de Existencias desde University of Calicut
Número de Clasificación: 659 KAT/M
Copia Live Status Unavailable

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