The media handbook : a complete guide to advertising media selection, planning, research, and buying /

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Bibliographic Details
Main Author: Katz, Helen E.
Format: Printed Book
Published: Mahwah, N.J. : Lawrence Erlbaum, 2003.
Edition:2nd ed.
Series:LEA's communication series
Subjects:
Advertising media planning.
Mass media and business.
Marketing channels.
Online Access:Publisher description

Internet

Publisher description

University of Calicut

Holdings details from University of Calicut
Call Number: 659 KAT/M
Copy Live Status Unavailable

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