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| LEADER |
01203cam a22002774a 4500 |
| 010 |
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|a 2002035398
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| 020 |
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|a 0805842675 (c : alk. paper)
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| 020 |
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|a 0805842683 (pbk. : alk. paper)
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| 042 |
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|a pcc
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| 082 |
0 |
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|a 659
|2 21
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| 100 |
1 |
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|a Katz, Helen E.
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| 245 |
1 |
4 |
|a The media handbook :
|b a complete guide to advertising media selection, planning, research, and buying /
|c Helen Katz.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Mahwah, N.J. :
|b Lawrence Erlbaum,
|c 2003.
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| 300 |
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|a xix, 185 p. :
|b ill. ;
|c 24 cm.
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| 440 |
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0 |
|a LEA's communication series
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| 650 |
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0 |
|a Advertising media planning.
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| 650 |
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0 |
|a Mass media and business.
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| 650 |
|
0 |
|a Marketing channels.
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| 942 |
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|2 ddc
|c BK
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| 504 |
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|a Includes bibliographical references (p. 177-180) and index.
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| 856 |
4 |
2 |
|3 Publisher description
|u http://www.loc.gov/catdir/enhancements/fy0745/2002035398-d.html
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| 906 |
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|a 7
|b cbc
|c orignew
|d 1
|e ocip
|f 20
|g y-gencatlg
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| 955 |
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|a pc27 2002-09-30 to SSCD;
|c sd21 2002-10-01 to SL;
|a aa19 2002-10-03
|a ps06 2003-05-21 bk rec'd, to CIP ver.
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| 999 |
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|c 149471
|d 149471
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|b MCJ
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|d 2012-01-05
|i 2245
|l 0
|o 659 KAT/M
|p MCJ2245
|r 2014-06-21
|w 2014-06-21
|y BK
|