The media handbook : a complete guide to advertising media selection, planning, research, and buying /

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Bibliografiske detaljer
Hovedforfatter: Katz, Helen E.
Format: Printed Book
Udgivet: Mahwah, N.J. : Lawrence Erlbaum, 2003.
Udgivelse:2nd ed.
Serier:LEA's communication series
Fag:
Advertising media planning.
Mass media and business.
Marketing channels.
Online adgang:Publisher description
Beskrivelse
Fysisk beskrivelse:xix, 185 p. : ill. ; 24 cm.
Bibliografi:Includes bibliographical references (p. 177-180) and index.
ISBN:0805842675 (c : alk. paper)
0805842683 (pbk. : alk. paper)

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