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The media handbook : a complete guide to advertising media selection, planning, research, and buying /
| Hlavní autor: | |
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| Médium: | Printed Book |
| Vydáno: |
Mahwah, N.J. :
Lawrence Erlbaum,
2003.
|
| Vydání: | 2nd ed. |
| Edice: | LEA's communication series
|
| Témata: | |
| On-line přístup: | Publisher description |
| Fyzický popis: | xix, 185 p. : ill. ; 24 cm. |
|---|---|
| Bibliografie: | Includes bibliographical references (p. 177-180) and index. |
| ISBN: | 0805842675 (c : alk. paper) 0805842683 (pbk. : alk. paper) |