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The media handbook : a complete guide to advertising media selection, planning, research, and buying /
| 主要作者: | |
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| 格式: | Printed Book |
| 出版: |
Mahwah, N.J. :
Lawrence Erlbaum,
2003.
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| 版: | 2nd ed. |
| 丛编: | LEA's communication series
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| 主题: | |
| 在线阅读: | Publisher description |
| 实物描述: | xix, 185 p. : ill. ; 24 cm. |
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| 参考书目: | Includes bibliographical references (p. 177-180) and index. |
| ISBN: | 0805842675 (c : alk. paper) 0805842683 (pbk. : alk. paper) |