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The media handbook : a complete guide to advertising media selection, planning, research, and buying /

书目详细资料
主要作者: Katz, Helen E.
格式: Printed Book
出版: Mahwah, N.J. : Lawrence Erlbaum, 2003.
版:2nd ed.
丛编:LEA's communication series
主题:
在线阅读:Publisher description
实物特征
实物描述:xix, 185 p. : ill. ; 24 cm.
参考书目:Includes bibliographical references (p. 177-180) and index.
ISBN:0805842675 (c : alk. paper)
0805842683 (pbk. : alk. paper)