Loading...
The media handbook : a complete guide to advertising media selection, planning, research, and buying /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum,
2003.
|
| Edition: | 2nd ed. |
| Series: | LEA's communication series
|
| Subjects: | |
| Online Access: | Publisher description |
| Physical Description: | xix, 185 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 177-180) and index. |
| ISBN: | 0805842675 (c : alk. paper) 0805842683 (pbk. : alk. paper) |