Cita APA

Katz, H. E. (2003). The media handbook: A complete guide to advertising media selection, planning, research, and buying (2nd ed.). Lawrence Erlbaum.

Chicago Edition Citation

Katz, Helen E. The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying. 2nd ed. Mahwah, N.J.: Lawrence Erlbaum, 2003.

Cita MLA

Katz, Helen E. The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying. 2nd ed. Lawrence Erlbaum, 2003.