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Interpreting audiences : the ethnography of media consumption /
Interpreting audiences offers a comprehensive guide to important new developments in the study of media reception. Reviewing a wide range of work done by qualitative audience researchers over recent years, the author charts the emergence of a critical ethnographic perspective on everyday consumer pr...
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| Format: | Printed Book |
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London ; Thousand Oaks [Calif.] :
Sage,
1993.
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| Series: | Media, culture, and society series.
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