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Interpreting audiences : the ethnography of media consumption /

Interpreting audiences offers a comprehensive guide to important new developments in the study of media reception. Reviewing a wide range of work done by qualitative audience researchers over recent years, the author charts the emergence of a critical ethnographic perspective on everyday consumer pr...

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Tác giả chính: Moores, Shaun
Định dạng: Printed Book
Được phát hành: London ; Thousand Oaks [Calif.] : Sage, 1993.
Loạt:Media, culture, and society series.
Những chủ đề:
LEADER 02503fam a2200337 a 4500
010 |a  93085117  
020 |a 0803984464 :  |c £10.95 
020 |a 0803984472 (pbk.) 
035 |a (OCoLC)29668903 
035 |a (OCoLC)ocm29668903 
035 |a (NNC)1617446 
042 |a lccopycat 
082 0 0 |a 302.23  |2 20 
100 1 |a Moores, Shaun. 
245 1 0 |a Interpreting audiences :  |b the ethnography of media consumption /  |c Shaun Moores. 
260 |a London ;  |a Thousand Oaks [Calif.] :  |b Sage,  |c 1993. 
300 |a 154 p. ;  |c 24 cm. 
650 0 |a Mass media 
650 0 |a Mass media 
942 |2 ddc  |c BK 
490 1 |a The Media, culture & society series 
504 |a Includes bibliographical references (p. [141]-151) and index. 
520 |a Interpreting audiences offers a comprehensive guide to important new developments in the study of media reception. Reviewing a wide range of work done by qualitative audience researchers over recent years, the author charts the emergence of a critical ethnographic perspective on everyday consumer practices. 
520 8 |a Shaun Moores considers the distinctive features of audience ethnography and outlines its various applications in communication and cultural analysis. Four main areas of inquiry are discussed: the power of media texts to determine the meanings made by their readers; the relationships between media genres and social patterns of taste; the day-to-day settings and dynamic social situations of reception; and the cultural uses and interpretations of communication technologies in the home. 
520 8 |a Identifying the issues at stake in each of these areas, the author then relates advances in audience research to a broader set of questions about the practices and politics of cultural consumption. Assessing the theories of Bourdieu, De Certeau and others - and drawing on his own investigations of new media technologies in domestic contexts - he advances a model of creativity and constraint in everyday life. 
520 8 |a This accessible text will be an invaluable introduction to recent work on audiences for students of media, communication and cultural studies, and a helpful analytical overview for media teachers and researchers. 
653 0 |a Mass media  |a Audiences 
830 0 |a Media, culture, and society series. 
900 |a AUTH  |b TOC 
999 |c 149371  |d 149371 
952 |0 0  |1 0  |4 0  |6 302_230000000000000_MOO_I  |7 0  |9 159589  |a MCJ  |b MCJ  |c ST1  |d 2011-12-16  |i 1380  |l 2  |o 302.23 MOO/I  |p MCJ1380  |r 2017-03-22  |s 2015-06-23  |w 2011-12-16  |y BK