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Television and new media : must-click TV /
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| Format: | Printed Book |
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New York :
Routledge,
2011.
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| Subjects: |
Table of Contents:
- Introduction : it's network tv
- Fan tracking, targeting, and interaction from the web to the WB
- Timeshifting, circumvention, and flow on Fox
- Placeshifting, schedule-shifting, and the long-arc serial on ABC
- Branding, synergy, and product integration on NBC
- Conclusion.