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Television and new media : must-click TV /

Dettagli Bibliografici
Autore principale: Gillan, Jennifer
Natura: Printed Book
Pubblicazione: New York : Routledge, 2011.
Soggetti:
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010 |a  2010001331 
020 |a 9780415802376 (hardback : alk. paper) 
020 |a 0415802377 (hardback : alk. paper) 
020 |a 9780415802383 (pbk. : alk. paper) 
020 |a 0415802385 (pbk. : alk. paper) 
035 |a (OCoLC)ocn368025074 
042 |a pcc 
043 |a n-us--- 
082 0 0 |a 791.45/750973  |2 22 
100 1 |a Gillan, Jennifer. 
245 1 0 |a Television and new media :  |b must-click TV /  |c Jennifer Gillan. 
260 |a New York :  |b Routledge,  |c 2011. 
300 |a 313 p. ;  |c 24 cm. 
650 0 |a Television programs 
650 0 |a Television programs 
650 0 |a Television broadcasting 
650 0 |a Convergence (Telecommunication) 
650 0 |a Television viewers 
942 |2 ddc  |c BK 
504 |a Includes bibliographical references (p. [290]-301) and index. 
505 0 |a Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion. 
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955 |b rg13 2010-01-26  |i rg13 2010-01-26 (telework) to DEWEY  |a xe05 2011-05-10 1 copy rec'd., to CIP ver. 
999 |c 149350  |d 149350 
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