Potter, J., & Lovell, M. (1975). Assessing the effectiveness of advertising. Business books.
Chicago-стиль цитированияPotter, Jack, and Mark Lovell. Assessing the Effectiveness of Advertising. London: Business books, 1975.
MLA-цитированиеPotter, Jack, and Mark Lovell. Assessing the Effectiveness of Advertising. Business books, 1975.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.