Style de citation APA

Potter, J., & Lovell, M. (1975). Assessing the effectiveness of advertising. Business books.

Style de citation Chicago

Potter, Jack, et Mark Lovell. Assessing the Effectiveness of Advertising. London: Business books, 1975.

Style de citation MLA

Potter, Jack, et Mark Lovell. Assessing the Effectiveness of Advertising. Business books, 1975.