APA aipamena

Potter, J., & Lovell, M. (1975). Assessing the effectiveness of advertising. Business books.

Chicago Style aipamena

Potter, Jack, and Mark Lovell. Assessing the Effectiveness of Advertising. London: Business books, 1975.

MLA aipamena

Potter, Jack, and Mark Lovell. Assessing the Effectiveness of Advertising. Business books, 1975.