Potter, J., & Lovell, M. (1975). Assessing the effectiveness of advertising. Business books.
Παραπομπή Chicago StylePotter, Jack, και Mark Lovell. Assessing the Effectiveness of Advertising. London: Business books, 1975.
Παραπομπή MLAPotter, Jack, και Mark Lovell. Assessing the Effectiveness of Advertising. Business books, 1975.
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