Potter, J., & Lovell, M. (1975). Assessing the effectiveness of advertising. Business books.
استشهاد بنمط شيكاغوPotter, Jack, و Mark Lovell. Assessing the Effectiveness of Advertising. London: Business books, 1975.
MLA استشهادPotter, Jack, و Mark Lovell. Assessing the Effectiveness of Advertising. Business books, 1975.
تحذير: قد لا تكون هذه الاستشهادات دائما دقيقة بنسبة 100%.