Citazione APA

Roman, K., & Maas, J. (2004). How to advertise: What works, what doesn't - and why (ed.3.). Kogan page.

Stile di citazione Chicago

Roman, Kenneth, e Jane Maas. How to Advertise: What Works, What Doesn't - and Why. ed.3. New Delhi: Kogan page, 2004.

Citazione MLA

Roman, Kenneth, e Jane Maas. How to Advertise: What Works, What Doesn't - and Why. ed.3. Kogan page, 2004.